Balenciaga’s Casting This Season Was an Ode to Fashion Nerds

Balenciaga is always a highlight of Paris Fashion Week—in no small part because of the cast of models. Each season, you simply never know who will walk down the runway wearing Demna’s designs. Offset? Nicole Kidman? For the designer’s spring 2024 collection today, the cast was a gift to fashion nerds, uplifting well-known figures in the industry ranging from the high-profile (Kim Kardashian!) to the lesser-known (Robin Meason, Balenciaga’s global PR director). Demna also had his own mother open the show in a navy tench coat.
Celebrities on the runway are nothing new at fashion week (see: Tallulah Willis at Collina Strada, or Natalia Bryant at Versace), but Demna chose A-listers—Kim Kardashian and Yseult—who have longstanding relationships with house. Demna also took a different approach by casting creatives who quite literally run fashion. Cathy Horyn—the legendary fashion critic for The Cut—walked the show wearing a chic oversized suit and turtleneck. Meason, who handles press for Balenciaga, wore an oversized bomber jacket, while Lionel Vermeil—the director of fashion and luxury intelligence at Kering, Balenciaga’s parent company—sported a checked trench coat and fuzzy slide sandals.
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