Gone are the days when models had to dress like a blank canvas for their various go-sees. This new crop of models are embracing their personal style and expressing their individuality through their fashion choices—be it with jeans and a tee, or a statement dress. Every month, Vogue is diving into the stylish wardrobe of a buzzy model of the moment, to see what they wear to their casting calls. This isn’t any old clothing haul!
This month, meet model Hejia Li. After being discovered back in 2021, Li made her first catwalk appearance for Bottega Veneta—not a bad starting gig. Li, who hails from Wenzhou in China’s southeastern province Zhejian, has since signed with The Industry Model Management and, this New York Fashion Week alone, has walked for labels including Tory Burch, Jason Wu, Proenza Schouler, and Altuzarra. She has also graced the cover of Vogue China, and starred in major campaigns for brands such as Louis Vuitton.
Below, Li discusses her discovery story, her favorite assignment to date, and what’s in her closet. (Hint: She doesn’t follow trends.)
Vogue: What was your discovery story?
Hejia Li: Back in 2021, I stumbled upon a golden opportunity. I sent my photos to my Chinese agency, Esee Model Management, and got called in for an interview, and decided to sign on when it felt right. Shortly after, I was walking for Matthieu Blazy’s Bottega Veneta fall 2023 show in Beijing.
Photo: Courtesy of The Industry
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