Jon Heyman has struck again.
A day after the New York Post columnist hilariously misspelled Aaron Judge’s name in a tweet that claimed ‘Arson Judge’ was heading to the Giants (he wasn’t), he tweeted that ‘Coke Hamels’ is hoping to pitch in 2023.
Aaand welcome to the Sports Twitter meme pantheon as well, Coke Hamels. pic.twitter.com/YHycoZTPRA
— Awful Announcing (@awfulannouncing) December 7, 2022
‘Coke Hamels,’ of course, refers to former Phillies starter and World Series MVP Cole Hamels, who hasn’t pitched in a major-league game since 2020.
‘Coke Hamels’ skyrocketed to the top of the Twitter trends list a day after ‘Arson Judge’ trended for hours while the baseball world tried to figure out where the Yankees slugger was headed in free agency.
MORE: Jon Heyman sets off ‘Arson Judge’ firestorm with premature Aaron Judge to Giants report
To add insult to injury, Judge did not sign with the Giants as Heyman forecasted. The reigning AL MVP agreed to a nine-year, $360 million deal to return to the Yankees on Wednesday, sparking a new wave of Heyman memes.
During an era in which MLB is trying to figure out new ways to market players, the league might want to give Heyman a call. He’s introduced two tremendous nicknames already this week, and there’s no telling when he’ll stop.
I saw “Coke Hamels” trending and already knew who was responsible. Have a week, Jon.
— Sixto Lezcano (@mleif) December 7, 2022
The internet reacted accordingly, pulling up another infamous typo from Heyman when he referred to Mookie Betts as ‘Moose Betts’ in 2019.
Moose Betts, Coke Hamels and Arson Judge https://t.co/43appDXO1O pic.twitter.com/CTd3bfWP7d
— xotic (@fucktheoilers) December 7, 2022
dibs on Coke Hamels as a rap name. album title will be Hot Stove, obviously. https://t.co/cXneaHQqsl
— Robby Kalland (@RKalland) December 7, 2022
Arson Judge & Coke Hamels when they link up in free agency pic.twitter.com/pz6caqMqfR
— Stanzo (@ncostanzo24) December 7, 2022
MORE: Biggest contracts in sports history: Where Aaron Judge’s new salary ranks among MLB, other stars
Coke Hamels would be an excellent signing but sources say he may not pass a fizzical pic.twitter.com/sAnaXknPAV
— Dave (@gggiants) December 7, 2022
Arson Judge and Coke Hamels celebrating securing the bag pic.twitter.com/eLMwX2QR62
— Joseph Hoyt (@JoeJHoyt) December 7, 2022
Somewhere in an alternate universe, Arson Judge just hit a bomb off Coke Hamels.
— Tony Arnoldine (@tonyarnoldine) December 7, 2022
MORE: Aaron Judge contract details: Yankees, slugger reportedly agree to record-breaking 9-year deal
‘Coke Hamels’ won’t do nearly as well as ‘Arson Judge’ on the free-agent market, but it’s safe to say we’re all rooting for a successful comeback attempt by Hamels just so the nickname doesn’t go to waste.
At the very least, maybe Hamels can secure an endorsement deal with Coca-Cola.
That would be ‘Real Magic’, indeed.